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Heel Nederland
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Medewerker Marketing & Partnerships

Sr. Manager Brand Marketing

Under Armour
32 tot 40 uur
Einddatum Vacature:

Sr. Manager Brand Marketing

Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.

Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.

We’re looking for people who do more than good work.
We’re looking for the Best in Every Game.

Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will.  Our goal is to Build A Great Team!  WILL YOU…PROTECT THIS HOUSE?!

The position is responsible for protecting and amplifying the Under Armour authentic and powerful brand positioning. A compelling, differentiated and break-through consumer driven category strategy is essential as Under Armour continues its quest to become the premier Sport and Athletic Apparel, Footwear and Accessories Company in Europe.

An exciting and dynamic role, the Sr. Manager Brand Marketing is responsible for all marketing related activities within the category. He or she will play the Quarterback role in orchestrating European marketing strategies and activation plans for the business. It is essential that he/she focuses on growing the brand and driving sales by delivering consumer-focused category initiatives and product launches that encompass footwear, apparel and accessories. He or she will take a leading role in managing Global & Regional marketing campaign and materials across all consumer touch-points needed for Europe. He or she will ensure Under Armour products are powerfully placed in the market to connect with customers and drive sales. 

He or she will work with global and in a variety of markets (currently Germany, UK, France, Spain and Benelux, broaden to all European countries in the future).

The position will report to the European Director Brand Marketing and will be specifically measured against:

  • The ability to drive brand and category awareness through consistent category execution throughout Europe.
  • The effective integration of all the functions that directly and indirectly work on the category in Europe and Globally to deliver category experience to consumer

This roll is aligned with:

To inspire you with performance solutions you never knew you needed but can’t imagine living without.

To make all athletes better.


Love athletes                   - Make things that make them better.
Stand for equality            - United we win.
Fight on together             - Adversity fuels victory.
Create fearlessly             - Dare to lead. Never follow.
Always connect               - Live at the center of the consumer’s life.
Stay true                          - Completely honest. Perfectly imperfect.
Think beyond                  - Better athletes in a better world.
Celebrate the wins          - Take time to take pride.

ESSENTIAL DUTIES AND RESPONSIBILITIESinclude but are not limited to the following:

  • Own Category Voice & Positioning – Bring European market and consumer insights to the global team to inform the development of the global strategy.
  • Lead a cross-functional team with members of marketing, merchandising, Sales, DTC and other functional areas to execute positioning strategy, create European consumer focus and 3-year strategic plan for the category.
  • Category Strategic Marketing Direction - Own European brand management for the category and execute Global/Regional category marketing strategies and objectives in partnership with a cross-functional team. Cross functional team to include PR, media, digital/social media, sports marketing, retail marketing, events, creative, .com and retail.
  • Drive Go-To-Market Strategies – Develop and own all Marketing focused product and brand stories. Design and execute with the markets rolling 12-month marketing plan tied to business plan. Align internal parties across product, sales, sports marketing and other cross-functional partners.
  • Creative Management - Write creative briefs, help manage the creative development timeline and process, manage brand budgets, protect & develop brand voice across all consumer touch-points.
  • Activation - Create architecture of "when & where the story is told" - execution of campaign asset. Set and manage communication objective for communication team to deliver touchpoint strategy and plan. Partner with sports marketing on events and grassroots marketing on asset activation strategies.
  • Partner with Merchandising Team - Be partner with regional merchandising team to ensure delivery of relevant product style from a Brand Marketing standpoint. Have deep understanding of business objectives as well as key products and their USPs.  Serve as the liaison between Product and Marketing assuring all Marketing touch points have the information they need to execute effectively.
  • E-Commerce, Retail & Wholesale support - Partner with and trade marketing to win in-store and online at both UA retail and wholesale doors on a global basis.
  • Partner with Sales Team - Assist merchandising and sales team in playbook and sales meeting presentations and major account presentations/sell-ins
  • Consumer and Business Analytics – Collaborate with internal and external partners to define the target consumer and develop metrics to evaluate our effectiveness in reaching that consumer. Use consumer insight and business analysis to understand the competition, channel dynamics, consumer segmentation & positioning, product segmentation and sales performance.


  • Minimum of 8-10 years of relevant marketing experience in a fast-paced, product-oriented, consumer-driven company and previous leadership experience
  • Established relationships at all levels, inclusive of the leadership level, in the international marketing industry.
  • Prior experience working for an international company with a strong, premium brand and a distinct culture.
  • Experience working for either a start-up or high-growth organization is a plus.
  • Proven leadership skills in managing a strong, experienced and diverse team.
  • Experience conducting business and partnering with leadership and staff in multiple market
  • Proven global citizen through travel and diversity of experiences.

BEHAVIORAL ATTRIBUTES OF IDEAL CANDIDATE:include but are not limited to the following:

  • Team Player. Loves being part of a team, both leading and serving; demonstrated deep commitment to colleagues
  • Humble & Hungry.  Confidence without arrogance; driven to continually “up their game" regardless of prior successes
  • Unparalleled Integrity.  In good times and bad, lives the UA Way; takes ownership for mistakes; delivers tough messages directly; doesn’t “back-channel”
  • Action Oriented.  "Can do" and "does do" attitude; authentically engaged with people and situations
  • Accountable.  Commits to stretch goals and delivers; holds self to highest performance standards
  • “Gets” Under Armour.  Passionately embraces the challenge and effort to keep UA unique; committed to go the extra mile to build/protect the brand


  • Travel required, domestic and international, including some weekends.

Under Armour is an Equal Opportunity Employer and we are committed to diversity in the workplace. We encourage qualified diverse candidates to apply. Under Armour does not discriminate against any candidate on the basis of race, gender, disability, religion, national origin, age, or any other protected category. 

The collection and use of personal data about applicants for employment is essential for conducting the business administration and business operation of Under Armour, Inc. (“Under Armour”) and those of its subsidiaries and affiliates. Under Armour’s overseas subsidiaries in the European Economic Area collect personal data about applicants for employment and may transfer such personal data to Under Armour in the United States in accordance with the terms of its Data Privacy Policy. Full details of Under Armour’s Data Privacy Policy are available at Under Armour has certified that it complies with the EU-US Privacy Shield Framework Principles with respect to safeguarding and transferring personal data it receives about Under Armour employees in the European Union.  Further details about the Privacy Shield Framework and the list of certified companies are available at


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