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Marketing en Communicatiemedewerker
Voorzitter voor de Raad van Commissarissen
Buurtsportcoach Sociaal Domein Uden
Combinatiefunctionaris Sport

Director Consumer Engagement

Under Armour
32 tot 40 uur
Einddatum Vacature:

Director Consumer Engagement

Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.

Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.

We’re looking for people who do more than good work.
We’re looking for the Best in Every Game.

Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will.  Our goal is to Build A Great Team!  WILL YOU…PROTECT THIS HOUSE?!

SUMMARY:Under Armour is looking for a Consumer Engagement Directorbased in the Under Armour European Head Quarters, Amsterdam.  The position reports directly to the Senior Director Marketing, Europe.

The ideal candidate will be an experienced strategic thinker with superior collaboration delivery and organizational skills. The candidate needs to be results orientated, data driven and be consumer obsessed. Working closely with global and regional counterparts they will lead a truly integrated cross-channel strategy that connects with the target UA consumer at all stages of their journey. The ideal candidate will have experience in digital strategy, media communications planning, performance based media, acquisition, data analysis and offline planning. Through campaign & key product storytelling, the candidate will be accountable for media agency relationships, managing the overall media investment portfolio to achieve business objectives, maximizing the impact of UA’s Fitness apps and executing an integrated full funnel strategy that delivers optimum ROIwhilst supporting the commercial targets of the UA Europe business. This role is perfect for someone who is passionate about connecting consumers with world class content through innovative engagement models, and excited about having a direct impact on shaping UA’s future. Excellent leadership & influencing skillsare mandatory, with the ability to manage and lead a team of six direct reports, whilst working closely with key global stakeholders.


  • Lead strategic planning, development and transformation of Consumer Engagement from conception to execution and through evaluation.
  • Build a consumer roadmap that ensures UA make the right investments to drive our business KPIs.
  • Oversee a team of consumer engagement specialists across acquisition (brand & performance), CRM, media & comms planning and social.
  • Lead the editorial strategy, content development and integration of Under Armour’s fitness apps.
  • Drive breakthrough integrations across media and publishing platforms.
  • Management & allocation of brand media budget.
  • Create, manage, and deliver a cross category brand digital strategy.
  • Collaborate with the key marketing team mates to develop integrated strategic frameworks.
  • Define KPIs and own campaign and performance dashboards.
  • Own Test and Learn agenda
  • Articulate and visualize various emerging trends and behaviours across the entire digital landscape
  • Establish best practices to ensure teams take full advantage of proprietary and syndicated tools to deliver results
  • Define a vision and strategy for Regional CRM, lead the segmentation of audiences, and define communications streams to maximize LTV
  • Promote an open working environment where opinions, views and ideas can be shared
  • Build great relationships with key stakeholders from regional sales.
  • Report on/ measure the contribution of all marketing activities to establish ROI.
  • Manage outside agency and vendor relationships related to execution of marketing activity.
  • 60% -Internal – European Head Quarters – Amsterdam
  • 20% - External – Other European offices – Munich, Paris, Manchester
  • 20% -External - In account meetings, with local agencies and in retail


Direct line reporting responsibility for the European Consumer Engagement team (6 people).


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


  • Bachelor's Degree in a related field.
  • 12+ years proven digital communications and media planning experience
  • People management & leadership experience.


  • Strong understanding across all stages of the consumer’s digital journey.
  • Strong knowledge of current European digital media landscape.
  • Ability to multitask in high pressure environment. 
  • Command of basic statistics and interpretation of data
  • Superior written and verbal communication skills.
  • Strong presentation skills. Both verbal and written.
  • A command of written and spoken English.
  • Team player with a passion for sports and have the desire to cross the line in first place delivering executional excellence.
  • Dedicated, enthusiastic, innovative and drive to achieve the best, the teammate should be a strong communicator and able to manage their time effectively.


Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.  Ability to write reports and business correspondence.  Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Mastery of the English language, both conversation and written is an essential function.


Ability to apply concepts of applied mathematics, and statistics, Ability to interpret media, consumer and business data to uncover basic insights.


Ability to define problems, collect data, establish facts, and draw valid conclusions.  Ability to interpret an extensive variety of technical instructions in mathematical or diagram form.

PHYSICAL DEMANDS:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

- While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; and talk or hear. The employee regularly is required to sit.  The employee is occasionally required to stand, walk, climb and stoop.

- The employee may frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.  Specific vision abilities required by this job include close vision, depth perception, and the ability to adjust focus.

WORK ENVIRONMENT:The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

- The essential functions of the job are usually performed in an environmentally controlled facility.

- The noise level in the work environment is usually moderate.

Under Armour is an Equal Opportunity Employer and we are committed to diversity in the workplace. We encourage qualified diverse candidates to apply. Under Armour does not discriminate against any candidate on the basis of race, gender, disability, religion, national origin, age, or any other protected category. 

The collection and use of personal data about applicants for employment is essential for conducting the business administration and business operation of Under Armour, Inc. (“Under Armour”) and those of its subsidiaries and affiliates. Under Armour’s overseas subsidiaries in the European Economic Area collect personal data about applicants for employment and may transfer such personal data to Under Armour in the United States in accordance with the terms of its Data Privacy Policy. Full details of Under Armour’s Data Privacy Policy are available at Under Armour has certified that it complies with the EU-US Privacy Shield Framework Principles with respect to safeguarding and transferring personal data it receives about Under Armour employees in the European Union.  Further details about the Privacy Shield Framework and the list of certified companies are available at


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